Your logo design is what will show your market that the product was created by you. It means your logo gives your business a face through which people begin to recognize you and your products or services.

If you look carefully, most logos of branded merchandise are in Black or White. These colors are not commonly used in design. B&W, however, has its charm and can make a fashion statement. If you feel the need to use colors in your logo design, then consider a professional color scheme. For example, a logo designed for a toy firm might use pink/blue and black. However, this is not recommended for a logo designed for a legal firm. It is also worthwhile to choose the right background color for camer toto your logo.

I would recommend keeping logo designs simple unless you are designing family crests or a coat of arms. Take a look at logos by Shell, Mercedes, and Target. They are easy recognizable, easy remember, and easy to describe. All their logo updates are subtle so as to keep the corporate identity and historical goodwill of the logos intact. I recommend keeping logo designs as simple or minimal as possible, unless your goal is to design a family crest or coat of arms.

First, your design should be easy to describe. This means that a logo should be easily described by anyone who sees it. For example, if someone looks at a Apple's corporate identity, he would describe it as an apple with a bite mark. Second, the design should be memorable. A clearly defined logo is often easy to recall. A logo should also be able to stand alone without the use of color. This will help you determine how strong your logo design is. Lastly, your logo should be scalable. This means, it should look good no matter what size it is in.

This is where simplicity is highlighted. If viewers are unable to describe a brand's logo, how can they expect them to remember it. Your logo is what will keep you in the minds of clients and customers. Make sure it's sticky!

Use vector software. Make sure that all graphics are vector, whether you are creating logo design with a designer or not. Vector graphics are easy to re-size without losing clarity.

Before a logo designer carries out the whole task with the help of IT tools and other software, he/she needs to draw a sketch of what he/she has in mind. This is the most important step in deciding which logo will be most appropriate for the company. This is the rough draft of the corporate logo design that will be created using a computer. Any initial modification will also be easier to bring about when using a pencil and a paper.