marketing content examples (Check This Out) For B2B Businesses

The best marketing strategy content content resonates with consumers at an emotional level. It gives new ideas and insights to help people solve problems.

The best marketing content is engaging whether it's an engaging video or a detailed white paper. It is valuable to its audience and achieves its branding objectives. Learn from these eight branded content marketing services examples that get it right:.

Blog Posts

Blog posts are a great method for businesses to share their thoughts, insights and stories. They can be about any topic or query and are typically educational in nature. They can include audio, video, polls or images to make the content more engaging. This will improve the on-page SEO (search engine optimization).

Writing blog posts of high-quality starts with conducting market research in order to discover and confirm a few key pieces of information about your readers. Once you know your target audience and their preferences you can begin thinking about and writing.

Some common types of blog posts include listsicles, how-to articles, infographics and curated collections. These types of blog posts will ensure that your website is filled with variety and offers the value your audience expects.

A blog post that explains how to do something, for example, can teach your audience new skills and help them solve problems. This makes it an essential piece of content for marketing that keeps your audience interested. A curated list is a type of blog post that uses numerous real-world scenarios to support a specific aspect. This type of post can be used to market the brand and boost its credibility.

Case Studies

Case studies may not be as sexy as a viral blog post but they are one of the most effective marketing content pieces you can develop. They are great for showcasing your skills and establishing trust with potential customers. A well-written case study can help your audience to solve a particular problem by demonstrating how the product or service helped a previous customer resolve the same issue.

Use infographics and videos to make your case study more interesting. Be careful not to turn your case studies into advertisements because this could damage the credibility of your business. Instead, you should focus on creating a useful resource that will inspire and inspire your readers.

You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This increases trust and makes your site more credible. UGC is particularly efficient when it's backed up by data.

White Papers

White papers, unlike blogs and feature articles generally longer and provide more details and research. B2B companies use white papers to demonstrate thought leadership or to provide unique perspectives to help readers make buying decisions, learn more in an industry, or resolve business issues.

They are a great tool for building trust among people who are not avid readers, and establishing companies as experts in their field. They also help move potential customers through the sales funnel.

White papers can be found in many forms, but the most effective ones are created to specific groups. Everything from the tone to the distribution strategy must be tailored towards your ideal reader.

White papers usually share research findings, but they can easily be a bit too much in the realm of theory without providing readers with practical examples. Backgrounders and papers on problem-solving should include some form of success stories to keep readers interested. White papers are increasingly using interactive designs. They let readers filter tables and charts to concentrate on the information they need and make it easier for them to digest the information at a high level and navigate through the sales funnel.

Videos

Videos are an excellent way to engage your audience. They are also an excellent method of marketing in a dynamic, interactive manner. They are perfect for capturing your audience's attention and also presenting complicated concepts easily.

Instructional videos, tutorials, and demonstrations are among the most well-known video types. These videos are created to assist your customers in learning about your products and services, while also enhancing customer loyalty.

These videos can be used to highlight the expertise of your industry and can be used for a blog post, or in an effective sales pitch. These videos are an excellent way to connect with your target audience. Particularly if they are relevant and relate to current events or cultural movements.

You can leverage testimonials to build confidence in your brand and inspire new prospects. You can ask your existing clients to record their experience with your brand, or hop on Reddit and host an AMA (Ask Me Anything) session. You can make screen-sharing videos and how to videos that are titled according to specific issues. For example, if you have an e-commerce platform that helps small to medium-sized businesses run their online store, name your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials are another form of social proof that helps people believe in an organization's reputation. They can be in text or video form and are a powerful tool to boost sales and improve a company's online image.

Testimonial content is useful because it focuses attention on the requirements of the customer and how a company's product or service solved their issues. It also gives credibility to the company since it demonstrates that other people have already utilized the product and have found it useful.

If you decide to use testimonials, make sure you include the name, title, and company in order to increase their credibility. It is also crucial to make the testimonials as personal as possible by using the face of a person. This will also help in creating an emotional connection between the customer and brand.

You can include testimonials to other pages on your website. Some businesses have separate pages for testimonials, however you can also include them in other pages. If a testimonial mentions an item for instance it can be displayed on the product page or checkout page. This will prevent the testimonials page from being visited less frequently than other pages and it will still offer the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages boost the level of engagement of visitors. This type of content can help you reach its goal of turning visitors to leads. Instead of being a static website with a sign-up form, and other marketing content, interactive pages provide an experience that delights your audience.

This interactive landing page for Mooala's dairy-free milk uses an approach that is playful to keep the visitor interested. The landing page also has an easy form that offers multiple options for signing up, shortening the conversion path even further.

Another example of a dynamic landing page is this one by TransferWise the money transfer company. The first screen makes use of real-life examples and social evidence to convince potential clients that the service will be worth it. The second screen allows customers to fill out a simple form to get more information about how the product functions.

For B2B marketers selling high-priced products, a landing page is an opportunity to create an inventory of leads. In exchange for contact details you can offer an eBook or webinar, free trials or other content that can entice your audience to sign up.

Headache Trackers

Content should inform consumers about headache triggers, and the best ways to treat them, in the initial phase of consideration. Infographics that give information on the causes of headaches, or white papers that provide proprietary research on headache remedies are a few examples. White papers require readers to share their email address to gain access which helps build credibility and trust with potential customers. Minen states that headache trackers, apps that allow users to track their stress levels and food intake, could be beneficial for the consideration stage. Minen advises users to be cautious when drawing conclusions from the data from their tracking. It might not be the true reflection of the triggers that cause headaches.